Sony’s Creators Convention

On Saturday, March 23rd, 2024, Sony held the 2024 edition of Sony’s Creators Convention in Lagos, Nigeria. This year’s edition aims to redefine the creative landscape for content creators. In attendance were prominent off-screen and on-screen content creators. Every participant in this year’s event was assured access to the necessary resources to stay motivated, educated, and armed with the tools required to elevate their content creation abilities.

The Sony Creators Convention 2024 took place at the Nexthought Creative Hub in Lekki, Lagos, with Daro Umaigba as the host. The efforts and contributions of creators in diverse areas like art, culture, and digital content creation were celebrated.

Jobin Joejoe, Managing Director at Sony Middle East and Africa, says, “We are proud to support and empower Nigerian creators as they continue to push the boundaries of creativity and innovation. The Creators Convention serves as a testament to our commitment to support content creators and provide them with the best available technologies, create lasting connections to learn and network, and establish collaborative opportunities together.”

Dr. Emmanuel Iwueke, Ifiok Effanga, Timi Agbaje, Akinyemi Ayinoluwa, and Precious Omoregie were the speakers at the event, addressing issues that impact creators, such as the preservation of intellectual property. In a panel discussion on crafting content with widespread appeal, Debo Adedayo, Maryam Apaokagi, Dami Dawson, and Hauwa Lawal.

Kelechi Amadi-Obi gave a presentation on turning inspiration into action. Adaora Mbelu, Tobi Ayeni, Fisayo Fosudo, and Salem King shared insights on diversifying revenue streams and forging lasting partnerships.

Anjola Awosika, Tilewa Odedina, and Ify Igwe also facilitated a riveting masterclass in food photography, offering practical tips for elevating creative pursuits to professional heights. 

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Participants had the opportunity to engage in sessions tailored to their interests during the event and an opportunity to network and collaborate.

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