Ultimate Fighting Championship, UFC, has announced a new partnership with streaming platform Kick. This partnership also includes opening an official Kick account for global streaming.
According to UFC, its partnership with Kick is a direction for its global marketing partnership. UFC will have its own dedicated channel, which features “compelling original UFC content such as fight watchalongs, press conferences, behind-the-scenes access, athlete interviews, and more.” As a plus for KICK, it will be named an official partner of UFC and “will be integrated within a selection of UFC’s biggest events around the world.”
KICK is an on-demand video live-streaming platform and a large competitor to Amazon’s Twitch. During UFC matches globally, Kick will be offered high-visibility branding. UFC and Kick hopes to receive more visibility across hundreds of millions of households with their partnership.
“KICK will first activate the new partnership around this week’s action-packed UFC 308: TOPURIA vs HOLLOWAY in Abu Dhabi, a milestone that marks the 20th UFC event held in the UAE over the past 15 years,” UFC.
“We’re thrilled to begin our relationship with KICK by becoming a major element of their innovative streaming service, joining some of KICK’s most well-known streamers, including Westcol, and Adin Ross,” said Nicholas Smith, Vice President of Global Partnerships for TKO. “We’re looking forward to our KICK channel becoming a strong, reliable platform to drive awareness for all our live UFC events, while enhancing the UFC live experience with unique, compelling content for UFC fans around the world.”
“We are delighted to partner with UFC to bring amazing content and behind-the-scenes access to our audience on KICK,” said Akhil Sarin, Chief Marketing Officer at KICK. “We look forward to the launch of the UFC channel this week, with our branding set to appear on the canvas at UFC 308 in Abu Dhabi, our very own Max Holloway competing for the featherweight title, and unmissable UFC content streaming for the first time live on KICK. Make sure you tune in and engage in the chat.”
