Last year, Paramount+ announced it would begin an ad-supported Basic Tier, a cheap Paramount+ experience but with ads. At the French TV festival, they announced it would begin this year.
The Premium plan will first launch in France this March, then in April, and the Basic Plan will launch in Canada and Australia in June.
The Basic Plan will cost $6.99 in both Australian and Canadian dollars. In France, it will cost €7.99 for the basic plan and €10.99 for the premium plan. Premium users will enjoy not only exclusive and original shows but also viewing formats in 4K UHD, HDR10, and Dolby Vision. They can also stream on up to four devices at once.
As a Paramount+ user, you will enjoy “Halo,” “Star Trek: Strange New Worlds,” “Knuckles,” and many more.
According to Paramount, these plans “will give international Paramount+ subscribers even more flexibility in choosing the option that best suits their needs.”
“Our pricing strategy and a market-by-market approach to our offering is key to providing customers choice, flexibility and value. The ‘Premium’ tier has demonstrated great success in Canada, Australia and Latin America, and I am confident this offering will enable us to reach new subscribers in Europe, as well. As we launch ‘Basic (with ads)’ in our international markets, we can also offer our incredible content at an even more competitive price to ultimately increase our reach and expand our advertising offerings to partners. The ‘Basic’ tier allows us to continue to lead on value by providing consumers an even more affordable entertainment choice for the entire family.” – Marco Nobili,EVP and International General Manager of Paramount+
Lee Sears, President of International Markets Advertising Sales, added: “By introducing the ‘Basic (with ads)’ plan in Canada and Australia, we will enhance our value to our partners by enabling advertisers to buy across our global franchises, series and films through our digital platform, EyeQ, alongside the breadth of Paramount’s premium video inventory in a comprehensive and impactful way.”
