Marvel Is Launching An Exclusive What If…? Virtual Reality Experience To The Apple Vision Pro

Apple Vision Pro / Marvel What If...?Apple Vision Pro / Marvel What If...?

Marvel is bringing its superhero experience exclusively to Apple Vision Pro users.

Apple and Marvel have come together to work on a one-hour mixed-reality MCU experience.

Marvel and ILM Immersive announced they’re working on “What If…? An Immersive Story” for only the $3,500 Vision Pro headset.

The release date for the Marvel ‘What If…?’ experience is yet to be decided. Users must own Vision Pro to enjoy the same experience as in the show or comic.

“The animated series as well as the comic book have always been about looking over the horizon into realities that have yet to be conceived,” Executive Producer Brad Winderbaum says in a statement.

Per description, “from across the Marvel Cinematic Universe (MCU) in unexpected ways. Now, fans have been chosen to step into the leading role of an all-new immersive story that transforms the space around them as they traverse across realities. Throughout their journey, they will come face-to-face with Multiversal variants of their favorite characters, learn the mystic arts, and be tasked with harnessing the power of the Infinity Stones.” Disney EVP and CTO Jamie Voris calls it “a deeply emotional and compelling story.”

While other media companies are yet to create apps for the mixed reality headset, according to Marvel Studios director and executive producer Dave Bushore, the project would be a “technological journey into mystery for an entirely new form of Marvel storytelling.” “One, I think we’ve only just scratched the surface of,” he says.

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